a team built for digital success
A COLLECTIVE POWERHOUSE OF EXPERTISE & PASSION
Skilled technical & creative experts
Specialised divisions of talented developers, writers, editors, animators, and set designers continue to grow to supply the increasing demand for content across our channels.
Hours per week of analysis & research
In-house analysts ensure that our content creation and programming strategies are backed by precise insights derived from extensive study of performance metrics.
Years of industry knowledge
Not only does our CEO and founder have over a decade of proven history navigating the digital landscape successfully, our team bring a wealth of rare industry experience.
Successful brand partnerships
Our ability to manage diverse initiatives and deliver tailored strategies across a wide variety of products has helped us build long-term relationships between major global brands.
OUR MISSION
DRIVEN BY PASSION SUBSTANTIATED BY DATA
Led by our CEO Jordan Barclay, a trailblazer in the YouTube space, and supported by a dedicated 100-person team, we are committed to our mission of leaving a lasting impact on families across the globe.
Since 2021, we’ve been the most-watched locally produced gaming content on YouTube globally. Our focus on delivering consistent, high-quality programming continues to build strong loyalty among our audience and brand partners, providing exceptional value for both.
Without data, marketing becomes a guessing game, we take the guesswork out with daily analytical exploration of metrics like Average View Duration (AVD) to pinpoint positive and negative insights down to the millisecond. Tracking these patterns in content, niches, and structures, we build formulas that replicate success to ensure lasting value and higher return on investment.
Our VALUES
Creating with JOY & MORE
We’re committed to making work a fulfilling part of life that our teams look forward to. Beyond supporting a healthy work-life balance, we focus on fostering an environment that is exciting, nurturing, and fun. Our top priority is that every team member thrives at Spawnpoint Media and we achieve this through competitive salaries, individualised career development and value-driven strategies.
- Joy Bringing happiness to millions is fuelled by our joy.
- Purpose Passion drives our work and we strive for quality output.
- Accountability We proactively embrace both wins and missteps to improve.
- Humility Respect and openness are the foundation of our team’s strength.
Our Socials
EYstreem
EYreacts
Firelight
Milo and Chip
Chip and Milo
