Quest for the impossible

To promote the launch of the new Legion 7i gaming laptop, we partnered with Lenovo Legion & Intel alongside internet icons TommyInnit and Leenda Dong to take fans on an epic global adventure set in the United Kingdom. 

This 5 month partnership culminated in a 5-day campaign shoot where EYstreem brought the Legion 7i’s powerful features to life through interactive gameplay set both in a real-world castle and a custom-built Minecraft world. From immersive storytelling and exciting quests, our campaign showcased exactly why the Legion 7i is designed for the ultimate gaming experience. 

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A post shared by Jordan Barclay (@eystreem)

CAMPAIGN Deliverables:  

  • YouTube Campaign – Strategy, Production, Direction & Scripting
    • 1x Off-Site Filming Session 
    • 1x Long-Form Video 
    • 1x Livestream
    • 2x Shorts
    • 3x Community Posts 
  • Social Media Content Production 
    • 2x TikTok Videos 
    • 1x Instagram Reel 
    • 1x Instagram Story  
  • Post-Campaign Reporting

Estimated Reach: 5.2M+ Impressions

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