Lacoste launched a line of collaborative signature polos, shorts, tees, jumpers, accessories and footwear for Minecraft audiences. This campaign was about tying the brand to memorable moments for the next generation to solidify Lacoste’s social status and brand loyalty.

 

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So how did we move the needle for Lacoste?

Lacoste didn’t just release clothing, but a full interactive Minecraft Metaverse experience, that players could explore and enjoy – even wearing their favourite Lacoste clothing inside of Minecraft on their virtual characters!

EYstreem and Firelight jumped into this virtual world, whilst wearing the collection in the real world, making this a must-have experience for their fandom – creating those special childhood memories that produce brand loyalty and sales for life.

Estimated Reach: 5M+ Impressions

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