Dreamhack

To promote the ASUS ROG Strix Scar 17SE gaming laptop, we partnered with ASUS to bring their booth at the Dreamhack, Australia Event to life! Our professional production crew shot this entirely in Rod Laver Arena, with aim of bringing awareness to this laptop’s unique selling points, through an “ad that doesn’t feel like an ad”.

To achieve this, we presented everything through the lens of experiencing and seeing the laptop for the first time hosted by their favourite internet personality; resulting in a personable and relatable integration that built strong brand loyalty and interest.

CAMPAIGN Deliverables:

  • 1x Off-site Filming Session
  • 1x YouTube Full-video Integration
  • 1x YouTube Community Post
  • 1x Twitter/X Post

Estimated Reach: 3M+ Impressions

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Strix Go Headset

Headphones are a staple in the modern era. But which Headphones should you buy? While each headset has their own unique features and sound signature, for most customers – what matters is loyalty and social status.

EYstreem inspires millions of people every day through his fun, entertaining and relatable content. Which means if our creators are wearing or using your product – that’s what their fandom will also wear and use!

CAMPAIGN Deliverables:

  • 1x YouTube Full-video Integration
  • 1x Twitter/X Post
  • 1x Instagram Post

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ASUS x Nvidia

Through building customer loyalty for both ASUS and Nvidia separately in our prior successful campaigns, enabled our audience to be perfectly primed for a viral product collaboration, in the form of the ROG Strix Gaming Graphics Card with GEFORCE RTX resulting in immediate sales.

CAMPAIGN Deliverables:

  • 1x YouTube Full-video Integration
  • 1x Instagram Post and 2080 ROG Strix Giveaway
  • 1x Twitter Post

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