All-in-One Business Software
We took on the challenge to engage younger demographics about something they might usually be disinterested in, an all-in-one business management software. Our strategy was to showcase how Odoo can help anyone turn their passion into a business, in this case via our channels EYstreem and EYreacts.
Throughout the campaign, we highlighted how easy it is to get started building a website with Odoo in a few simple steps. Using storytelling we made the content entertaining and relatable for youth, while also engaging parents and other grown-ups watching alongside.
From an AI-driven blog about his pet Axolotl, to a powerful fan merchandise store, EY showed how easy it was to build these things with Odoo.
CAMPAIGN Deliverables:
- 60-second branded placements integrated into long-form YouTube videos
Estimated Reach: 2M Impressions
Examples of ad placements
World’s WEIRDEST Design Fails! (Funny) – Create Your Own Custom Website
I Made a Bike Out of Minecraft Blocks – Launch Your Own E-commerce Store
Minecraft, But I Open a Prime Shop – Take Control Of Your Finances
what Odoo had to say about our collaboration:
“The high-quality mid-roll ads these guys deliver are super energetic, and the animations make them fun and quirky to watch.”
“It’s kind of hard to grasp how a gaming channel can work with ERP software at first glance, but these guys have been coming up with perfect scripts with no errors.”
We leveraged our unique storytelling style to hold viewer’s attention, resulting in no drop in retention across our videos.
Our Socials
EYstreem
EYreacts
Firelight
Milo and Chip
Chip and Milo
