Climate Warriors

NRMA Insurance developed a Metaverse Minecraft Experience to engage the next generation on the importance of preparedness against natural disasters, though a world they know and love.

The game is free and accessible, designed to increase knowledge of actions that can be taken to protect wildlife, home and livelihoods against natural disasters such as bushfires, by drawing on real-world data.

But, in order to make natural disaster safety “Cool” and appealing to families and children; EYstreem, Firelight and their friends Lucie and Esther jumped into this game to go on unique adventures to save the city from bushfires in stories crafted by our genius team of writers.

CAMPAIGN Deliverables:

• 2x Dedicated YouTube Videos

Estimated Reach: 2M+ Impressions