LEGO: MINECRAFT ENDERMAN TOWER

The Brief: Focusing on the Christmas gifting season, The LEGO Group were looking raise awareness of their Minecraft Enderman Tower set and encourage audiences to join in on challenges and have fun. The LEGO Group were looking for two pieces of engaging content – an Unboxing, and a Challenge video.

The Challenge: Leaning into the Minecraft lore surrounding the Enderman, the LEGO Group challenged EYstreem to build the set without looking at it – capturing all the funny mishaps and laugh-out-loud moments in the process.

Campaign Deliverables:

  • 2 x YouTube Shorts & TikTok Videos (1 x Unboxing, 1 x Challenge Response)

Estimated Reach: 43M+ Views

 

 

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LEGO: Ninjago

To reignite the existing LEGO fandom and promote the brand new LEGO: Ninjago Dragon’s Rising Cartoon Series and it’s adjacent series of LEGO toy sets; EYstreem and Firelight joined forces to bring the characters and sets to life, in a hilarious original skit.

CamPAIGN Deliverables:

  • 2x YouTube Shorts / TikToks
  • 1x Instagram Story

 

 

 

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LEGO: MINECRAFT

The aim of this campaign was to increase brand loyalty in the next generation, key customer demographics and market share from Minecraft, and ensure that the next generation’s interest in LEGO continues.

Spawnpoint Media’s professional Set Design team recreated each of LEGO’s new Minecraft Sets in Minecraft; to make LEGO relevant and relatable for this audience, bridging the divide between the virtual and physical world.

Campaign Deliverables:

  • 1x Dedicated YouTube Video
  • 3x Custom Minecraft Sets (Metaverse Builds)

 

 

Lego Case Study

LEGO: Super Mario

LEGO released an entirely new line of cutting-edge interactive and multiplayer augmented reality toy sets, featuring the beloved Nintendo Super Mario Brother characters and world, which enabled kids to build their own Super Mario levels in real life, and share them with friends.

However, this new technology was not yet familiar to families, and they didn’t understand the value of these sets as opposed to standard LEGO sets.

EYstreem and Firelight are two key influencers that inspire and educate the interests and buying decisions of today’s families and children, making them LEGO’s easy choice to build awareness and reach this market.

CAMPAIGN Deliverables:

  • 1x YouTube Dedicated Video
  • 1x YouTube Integration (30s)
  • 1x Instagram Story / TikTok
  • 1x Instagram Post

 

 

 

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DEDICATED VIDEOS IN PARTNERSHIP WITH LEGO

 

 

LEGO: Hidden Side

Hidden Side was LEGO’s first foray into Augmented Reality.
This new series of Sets, enabled players to scan their LEGO sets using an app on their mobile device, and play virtual mini-games inside their physical LEGO sets.

EYstreem introduced this concept in an exciting and fun way, to appeal to both older fans of LEGO and the next generation; building hype and driving sales for this new era of LEGO sets.

CAMPAIGN Deliverables:|

  • 2x YouTube Video Integrations
  • 1x 1 Hour Livestream
  • 1x Instagram Post
  • 1x Instagram Story / TikTok

 

 

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